Wednesday, May 20, 2020

Honey Maid Has a Pretty Cool Reply to All the Haters of...

SWOT Analysis Strengths: After the research in business market, the owners list five important strengths of Coffeeberry: Firstly, Coffeeberry has a good location. It is located by one block besides University of La Verne campus. It is one of the oldest shops in our university. It has created an identity in the mind of the customer regarding product as well as services. It’s very convenient for Laverne students. They can come and buy a hot coffee during the class break. Many students find sanctuary at Coffeeberry for studying alone or orchestrating meetings for group projects. Secondly, as we know Coffee used as refresher for people. Coffee can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world. Coffee, for so many generations had been a vital thing in the world. It had been, for some addiction that there day wouldn’t be complete without multiple cups of coffee a day. Especially, work hard students need a cup of coffee to refresh their mind. Thirdly, Ensure quality of product is the key of shop successful. Coffeeberry offers best-prepared coffee in the campus using high-quality ingredients and strictly following preparation guidelines with fast food and refreshment beverages. Baked goods will be from Coffeeberry‘s owner handmade, the schedule of getting baked goods is every day to make sure that we will offer the customer fresh pastries, sandwich and cookies. Fourthly, Coffeeberry keep their cheap price andShow MoreRelatedHoney Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad1296 Words   |  5 Pagescontains specialty drinks, specialty coffee, and shaved snow ice, and grilled Panini sandwiches as their main snacks. Their specialty coffee has a variety of choices. For the espresso series, they offer regular espresso, espresso macchiato, espresso con panna, cappuccino original, and cappuccino old town. All of them come with a choice of single or double shots. Among all the espresso products above, espresso macchiato is the most popular one. It is marked with mild foam and a full taste of the espresso

Wednesday, May 6, 2020

Dutch Artist Vincent Van Gogh - 888 Words

â€Å"The life of an artist is a gamble, what a gamble, it’s all or nothing.† As for post-impressionist and Dutch artist Vincent van Gogh, nothing is what was received. Out of the nine-hundred paintings produced within ten years, only one was sold. Van Gogh was often ridiculed by other artists about his work and he had very few friends. One of his closest friends was his younger brother Theodorus â€Å"Theo† van Gogh. Vincent would often write to Theo and on various occasions he would write about the hardships of life, including the ways in which he was treated. In one particular letter he wrote â€Å"I wish they would only take me as I am.† Van Gogh suffered from temporal lobe epilepsy and mental illness, most commonly believed to be manic†¦show more content†¦In Vincent van Gogh’s oil painting, he used an even amount of primary and secondary colors. In Starry Night, the dark values of the blues and greens contrast greatly with the lighter values of the yellows and oranges. On the subject of the colors, he stated â€Å"There is no blue without yellow and without orange.†5 The high saturation of the work differs from the low saturation of Sower with Setting Sun also known as The Sower. The Sower is a drawing with pen and brown ink. The color brown is found in the yellow-red section of the color wheel and is a low saturation and low value hue. The brown ink gives the drawing a warm appearance whereas the blue hues in Starry Night have a more distant and cold feeling about them. Sower with Setting Sun is said to be influenced by Jean Francois’ Millet of a Sower, created in 1850, just thirty-eight years before Vincent van Gogh’s drawing of The Sower. Van Gogh, who had a religious upbringing and even became a pastor himself,2 may have also been inspired by Matthew 13 of the Bible , which says: â€Å"And he spake many things unto them in parables, saying, Behold, a sower went forth to sow; And when he sowed, some seeds fell by the way side, and the fowls came and devoured them up: Some fell upon stony places, where they had not much earth: and forthwith they sprung up, because they had no deepness of earth: And when the sun was up, they were scorched;Show MoreRelatedVincent Van Gogh Essay example1437 Words   |  6 PagesVincent van Gogh was a Dutch post-impressionist painter, whose work represents the archetype of expressionism, the idea of emotional spontaneity in painting. Van Gogh was born March 30, 1853, in Groot-Zundert, son of a Dutch Protestant pastor. Van Goghs birth came one year to the day after his mother gave birth to a first, stillborn child; also named Vincent. There has been much speculation about Vincent van Gogh suffering later psychological trauma as a result of being a replacement child andRead More vincent van gogh Essay examples1404 Words   |  6 Pages Vincent van Gogh was a Dutch post-impressionist painter, whose work represents the archetype of expressionism, the idea of emotional spontaneity in painting. Van Gogh was born March 30, 1853, in Groot-Zundert, son of a Dutch Protestant pastor. Van Goghs birth came one year to the day after his mother gave birth to a first, stillborn child; also named Vincent. There has been much speculation about Vincent van Gogh suffering later psychological trauma as a result of being a quot;replacement childquot;Read MoreArt Movement : Vincent Van Gogh1590 Words   |  7 Pagesin shaping countries, cultures, and development. Many artists have contributed to many different art movements. Art movements have occurred in all parts of the world and help establish cultures. When looking at influential artists from the past we can see people who both failed and succeeded. Many of these artists have had interesting lives that we can learn from. One especially remarkable artist was Vincent Van Gogh. Vincent Van Gogh was a Dutch and was born on March 30, 1853 in Groot-Zundert, inRead MoreA Brief Biography of Vincent Van Gogh856 Words   |  3 PagesVincent Van Gogh, born on March 30, 1853, in Groot-Zundert, Netherlands by parents, Anna Cornelia Carbentus and Theodorus Van Gogh. A year before his birth, his older brother was born and died; his name was also Vincent Van Gogh. Anna Cornelia Carbentus, the mother never got over her first child’s death despite having other children. This made Van Gogh somber. Despite this Van Gogh was very close to his young brother Theo. As a little boy, Van Gogh was inspired by his mother to love nature, drawRead MoreVincent Van Gogh Essay1397 Words   |  6 PagesVincent Van Gogh was one of the world s greatest artists. Though not widely known in his lifetime, he is now considered to be the greatest Dutch artist aside from Rembrandt. He was born Vincent William van Gogh in Groot-Zundert, a small town in Brabant Netherlands, on March 30, 1853. His father was a protestant pastor which is believed to have greatly influenced Van Gogh . His mother, Anna Cornelia Carbentus, was artist that loved nature, drawing and watercolors. Her interest in all of theseRead MoreStarry Night By Vincent Van Gogh1433 Words   |  6 Pages A Cypress Tree in the Midst of the Stars Vincent Van Gogh, the Dutch artist who painted Starry Night, was disrespected and unappreciated for his works during his life. However, today he is considered one of the greatest Dutch painters. Today, his work is known for its detail, beauty, and emotion. One might claim that Vincent Van Gogh’s painting Starry Night depicts his supposed insanity. However, his painting Starry Night depicts hisRead MoreVisual Arts Paper1035 Words   |  5 Pagespractice of literature, philosophy, music and arts. However, Modernist principles replaced renaissance ideals by being more expressive through various art forms. Vincent Van Gogh, a Dutch painter, expressed modernism through his unpredictable behaviors. One of Van Gogh’s most famous art works in history, The Starry Night, greatly articulated Van Gogh’s inner chaos. Early Modernism created an expressive and artistic atmosphere of the 19th century. Modernism rejected Greco-Roman and Judeo-Christian viewsRead MoreVincent Van Gogh And His Life868 Words   |  4 Pages(21st) Century, the life of Vincent Van Gogh; has become more of a legend with a substantial figure among painters and western art in the society today. Vincent Van Gogh is said to be a person with persevering characteristics due to all the failures he encountered in his career path from being a â€Å"minister like his father to dealing in arts like his uncle† (Blumer,2002) before becoming the successful painter, we all acknowledge in the world today. However, Vincent Van Gogh is practically known to beRead MoreDifferences Between The Paintings Starry Night And Sunflowers 1418 Words   |  6 Pages Vincent Van Gogh Kayla Grade-8 Ruby Ms. Margret January 22, 2017 Research Question: What are the differences between the paintings ‘Starry Night’ and ‘Sunflowers’? Abstract This research paper aims to find out the differences between the paintings ‘Starry night’ and ‘Sunflowers’ which are painted both by Vincent Van Gogh. The purpose of this paper is to compare these two paintings in different points of view. For instance it includes the time period of the paintings, the color scheme, the moodRead MoreResearch Paper On Vincent Van Gogh705 Words   |  3 PagesVincent Van Gogh: The Life and Impression of a Post-Impressionist A great artist once wrote, â€Å"If you hear a voice within you say you cannot paint, then by all means paint, and that voice will be silenced†. This artist was Vincent van Gogh, soon to be an appraised artist known all around the world for his works, such as Starry Night. He is one of the very first artists of the post-impressionist style than is now adored in every continent. However, there is much more to the man than one painting

Mission Impossible 2 Soundtrack free essay sample

Who likes action movies? Does music add to the suspenseand make them that much more thrilling? Have you seen Mission: Impossible2? The soundtrack has 16 artists with their own styles and rhythms,but all are enticing. From Limp Bizkits beat-filled version of the originaltheme song to Metallicas hard-rock anthem I Disappear, theyre allexciting. Although I have not yet experienced the thrill of the movie,I have been hooked ever since my father brought home the CD. It has everything:alternative, rock and pop. The music paints vivid pictures in my mind. Iimagine Im a spy, and can envision all the twists and turns of a mission. Ithink of fame, glory and spice; stupendous stunts and super-heroic talents invademy brain. Have you ever been on a scary amusement park ride, one withtwists, turns and perhaps loopy-loops? Well, thats the sort of sensation thatcan be felt by listening to this CD. We will write a custom essay sample on Mission: Impossible 2 Soundtrack or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Its so energetic and charismatic, you haveto give it a try! Just a friendly warning: this CD does contain some cursewords. There is nothing sick or inappropriate, but this probably isnt a CD forany young kids you may know. For anyone who likes a variety ofalternative and rock, Mission: Impossible 2 is the CD for you. Itcertainly is one heck of a mood booster if youre down. Happy listening!

Thursday, April 23, 2020

Strategic Growth and Issues Associated with the Strategic Direction

The modern global market provides a lot of opportunities for the companies’ development. To success within the market, it is necessary to focus on the definite aspects of the companies’ strategic direction. It is possible to refer to many corporate strategies used to increase the company’s potential within the market.Advertising We will write a custom essay sample on Strategic Growth and Issues Associated with the Strategic Direction specifically for you for only $16.05 $11/page Learn More However, there are also concerns and barriers which can prevent the firm from the successful development and growth according to the international standards. From this point, it is necessary to determine four main issues the focus on which is important for developing the effective company’s strategic direction. Thus, the increase of the company’s potential is based on the effectiveness of the new product introduction. To guarantee the success of the process, it is important to pay attention to the patent and design issues in order to protect the usage of innovation by the company. The introduction of the new product can contribute to the company’s global presence with references to the expansion into new markets. To meet to the tendencies of the global market, it is necessary to respond to the culture and gender issues developing the approaches to recruitment. Thus, the issues of the new product introduction, patent and design protection, the expansion of the global market participation, and specifics of the culture and gender questions are closely connected with each other, and they can affect the company’s development with references to the strategic direction significantly. The global business environment is more competitive today in comparison with the situation typical for decades ago. Much attention is paid to the quality and effectiveness of the strategies proposed to develop firms within th e market. From this perspective, a strategic direction used by the company is its way to achieve significant success in industry. However, the implementation of effective strategies is often associated with resolving the problematic issues and concerns. Many approaches to strategic direction with references to the concept of strategic importance depend on gaining competitive advantage (Chaiprasit 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To stay competitive, it is important not only to support and promote the existing brands but also to introduce new products responding to the customers’ expectations. Introduction of a New Product The introduction of a new product is the guarantee of stimulating the customers’ interest to the brand. Nevertheless, companies should focus on such issues as the market potential for introducing a new product, the competitiveness of the market, the costs of the product’s development, technological and innovation issues, the time limits for introduction, and all the associated risks. To introduce a new product, it is necessary to orient to the target customers as well as to the potential customers who can become interested in a product proposed. In spite of the fact there are a lot of risks connected with the possible success of the product within the market, the introduction can be realised effectively basing on responding to the above-mentioned factors. To introduce a new product, the company focuses on usage of new resources and on following new behaviours in order to achieve their higher results. The process of the product’s introduction is often time consuming, it is associated with spending a lot of costs (Bloodgood McFarland 2004). However, the benefits of the process are also great, and this strategy helps firms to improve the performance within the definite market or to enter a new market, a nd contribute to the company’s global performance. The company can reduce the risk of failure during the process of the new product introduction focusing on balancing the costs and usage of technologies after the proper analysis of the market, tendencies in its development, customers’ needs and expectations (Wan Hoskisson 2003). From this point, the strategy should be directed toward the development of the qualitatively new product which differs much from the existing proposals within the industry.Advertising We will write a custom essay sample on Strategic Growth and Issues Associated with the Strategic Direction specifically for you for only $16.05 $11/page Learn More Patent and Design Policies If the company’s global presence as the strategic direction depends on the introduction of the new product within the market with references to the expansion of the market participation, it is also necessary to concentrate on the question of the patent and design protection. The initiation costs should be connected with the costs for the necessary technological research and development of the innovative approach to the product. The introduction of the new product is usually associated with utilising the specific innovations. From this point, the new product should be protected with the help of patent and design laws. The introduction of the new product often means the introduction of the exclusive product within the market because such a strategy guarantees the increase of the customers’ interest to the product and company’s activities. To protect the exclusiveness of the product and prevent the other firms from imitating the effective aspects of product, it is necessary to develop the effective strategy toward using the patent and design laws. The evaluation of the product’s quality and practicality is closely connected with the development of the effective patent which can protect the companyâ €™s innovation and contribute to its development. For instance, the activities of the VTL Group and its success with customers are affected by the focus on innovation and modern technologies with references to the protection of the company’s intellectual property. The strategy used by the company in relation to the patent and design protection can be discussed as effective when it involves business operations significantly (Hill Jones 2009). Thus, the development of the new product can influence the role of competitors within the market and contribute to the company’s taking the higher positions within the industry. Global Presence The next important concern is the problem of expansion into new markets improving the global presence and basing on the introduction of the new product. The expansion into new markets is an important step for the company which requires following the effective strategy. The main components of the strategic direction connected with the im provement of the global presence and expansion into new markets are the evaluation of the market’s potential, its attractiveness, the competitors’ role, and the barriers for entry. To propose the company’s new product or developed brand within the global market, the firm is responsible for identifying the most important markets for entry.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The process of entering the new market can be prolonged and challengeable (Mas-Ruiz, Nicolau-Gonzalbez, Ruiz-Moreno 2002). Operating the examples of such firms as Toyota or Nissan, it is necessary to pay attention to the fact that the set of realistic time limits is necessary to plan the effective strategy and respond to the main issues. Developing the introduction of the new product depending on the expansion into new markets, the company aims to follow the market diversification strategy which can contribute to the company’s global presence if the company is able to overcome the internal and external barriers. The company’s entry into the new markets is associated with focusing on exporting the products which can respond to the customers’ needs and expectations globally (Palpacuer Parisotto 2003). It is also important to take into account the possible instability of markets in order to be ready to change the strategic approach. Much attention should be paid to the firm’s flexibility as the significant aspect to operate within the competitive global market (Harris 2002). The external expansion can be discussed as successful when the company’s profits increase with references to using new markets and acting according to the trends within the global market. From this perspective, the company should refer to the strategic drivers in order to promote the competitive advantage. The risks can be overcome when all the possible barriers and challenges are determined before the strategy’s implementation. That is why, the evaluation of internal and external environments is important to develop the most effective approaches to the strategy’s implementation (Palpacuer 2006). Thus, global presence and performance depend on the ability of the company to meet the global tendencies and develop the product meeting the requirements of the potential customers which should be of higher quality and practicality. Culture and Gende r Issues One more concern which should be discussed with references to the strategic direction is the role of culture and gender in expansion into the new markets. Researchers focus on the idea that today the participation of women in strategic management depend on the principles of the gender-egalitarian approach with references to the particular features of different cultures (Brandl, Mayrhofer, Reichel 2007). However, there are also cultures in which the participation of women in the business development is not actively supported. From this point, it is important to pay attention to the cultural peculiarities of the regions where the company intends to participate in the market because many Asian cultures do not share the idea of the gender equality in business world (Ndubisi 2005). As a result, the business communication between companies and departments can be complicated with references to the cultural traditions and gender issues. Critical and Personal Reflection The Board o f Directors should focus on such issues as the new product introduction, patent and design protection, expansion into new markets, and culture and gender issues because these points are components of the company’s strategic development with its focusing on improvement and progress. Thus, the above-mentioned aspects can be discussed as the issues of strategic importance. It is necessary to examine these factors in their connection because they affect the firm’s development complexly. As a result, the introduction of the new product based on the usage of innovative technologies is almost impossible without the development of the effective patent and design policy. The development of the new product introduction strategy is the significant factor to enter the new markets and operate there successfully following the global trends and responding to the cultural peculiarities. I am inclined to support the opinion that the development of the more effective strategic direction should be based on discussing the mentioned factors to contribute to increasing the company’s competitive advantage. Thus, the strategic growth is closely connected with the effective strategic direction. To be able to overcome all the possible barriers and issues and respond to developing concerns, the company should evaluate not only the internal resources and potential but also the external markets and industry’s competitors in order to develop the most effective strategy. References Bloodgood, J, McFarland, R 2004, ‘New product innovation’, Journal of Business and Entrepreneurship, vol. 16 no. 2, pp. 23-30. Brandl, J, Mayrhofer, W, Reichel, A 2007, ‘Gender-egalitarian culture and differences in strategic integration among women and men in HR director positions’, Management Research News, vol. 30 no. 9, pp. 634-645. Chaiprasit, S 2009, ‘Strategic direction, competencies and going global on global performance and development in Thai firms’, The Business Review, vol. 13, no. 1, pp. 142-148. Harris, P 2002, ‘European challenge: developing global organizations’, European Business Reviews, vol. 14 no. 6, pp. 416-425. Hill, C, Jones, G 2009, Strategic management theory: An integrated approach, Cengage Learning, USA. Mas-Ruiz, F, Nicolau-Gonzalbez, J, Ruiz-Moreno, F 2002, ‘Foreign expansion strategy and performance’, International Marketing Review, vol. 19 no. 4, pp. 348-360. Ndubisi, N 2005, ‘Gender differences in the use and antecedents of use of strategic-level systems’, Journal of Business and Entrepreneurship, vol. 17 no. 2, pp. 114-121. Palpacuer, F 2006, ‘Globalization and corporate governance: issues for management researchers’, Society and Business Review, vol. 1 no. 1, pp. 45-61. Palpacuer, F, Parisotto, A 2003, ‘Global production and local jobs: can global production networks be used as levers for local development?’, Global Networ ks: A Journal of Transnational Affairs, vol. 3 no. 2, pp. 97-120. Wan, W, Hoskisson R 2003, ‘Home country environments, corporate diversification strategies, and firm performance’, Academy of Management Journal, vol. 46 no. 1, pp. 27-45. This essay on Strategic Growth and Issues Associated with the Strategic Direction was written and submitted by user Guillermo Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, March 17, 2020

Organic, Gluten

Organic, Gluten Executive Summary Despite the recent spur in the concern for whole-wheat products and gluten-free food, the hype for healthy nutrition seems to have died down. This has triggered a major concern in the companies that produce organic bakery and other gluten free products.Advertising We will write a custom report sample on Organic, Gluten-Free Whole Grain Products specifically for you for only $16.05 $11/page Learn More Moreover, the emergence of new entrants in the specified industry has triggered not only a drop in prices and, thus, in revenues, but also a considerable decrease in the amount of customers for the company. Although the increase in competition rates can be viewed as an opportunity for the organisation to explore new opportunities in research and development by creating a new brand product and, therefore, define a new manner of marketing whole-wheat products to the target audience, the threat of losing an impressive part of the annual income is still quite tangible. Herein the necessity to revamp the company’s image and to reconsider some of the issues related to marketing and research and development lies. With the adoption of a more reasonable advertisement approach that will incorporate active use of modern media and a flexible financial policy, the baking company in question will be capable of becoming the leader in the specified industry. More importantly, this approach will allow for a complete reinvention of the industry. A complex approach, which will allow for creating a brand product and an interesting legend behind it, will help improve the revenues of the company and raise demand for whole-wheat products. Marketing Audit It is suggested that the marketing audit should be conducted on a monthly basis. Thus, major issues will be spotted and at the same time enough time will be left for introducing changes to the current marketing strategy.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition to the assessment of the marketing strategy efficacy, the audit will help review the effects of the external and the internal marketing environments on the overall course of the company (Phillips, 2014, p. 221). As far as the external elements of the marketing audit are concerned, it is essential to nail down the key specifics of the target customers. In the case in point, the basic characteristics of the denizens of the UK population, which are considered to be the key consumers of the whole grain products, must be identified. As a study shows, the decision process, which a typical buyer has to go through before selecting the desired product, presupposes that a compromise between three key elements, i.e., the price, the quality and the enjoyment of the product, should be made. Consequently, it will be essential that the pricing strategy along with a well established legend behind the b rand product, should be developed prior to offering the goods to the customers. In our company’s case, the emphasis must be put on the effects, which the brand product (i.e., the whole grains yogurt) is going to have on the customer and the taste properties which the product under consideration possesses. At present, the company’s products can be characterized by a very tasty flavor, yet the legend behind the key goods has not been developed well enough and does not stand out of the range of similar ideas. Therefore, it will be imperative that the customer should associate the company’s goods with a very specific idea, e.g., the idea of restoring one’s energy balance and consuming essential nutrients without the aftereffects that other products of a similar nature have (i.e., the digestion issues that regular yogurt may cause).Advertising We will write a custom report sample on Organic, Gluten-Free Whole Grain Products specifically for you for o nly $16.05 $11/page Learn More SWOT Analysis Strengths Great experience in the industry and a good grasp of the latest technologies in whole-wheat goods production; Equipment working perfectly and kept in a proper condition due to regular maintenance procedures; Adherence to the company’s ethics, which dictates that no fraudulent actions should be taken by the company staff; High quality standards and customer satisfaction as the top priority of the organisation; Incorporation of e-commerce into the company’s marketing framework and, therefore, the ability to promote the product to all denizens of the population Weaknesses Flaws in the marketing strategy, which does not allow for showcasing the benefits of the product; Dependency on the trends in dieting and, as a result, a major drop in the amount of customers once the fade dies down; Lack of a recognisable brand that the customers could relate to and, therefore, be inclined towards consumin g; Lack of a coherent leadership strategy, which could improve motivation rates among the staff and, thus, increase their performance efficacy. Opportunities Introduction of major innovations and the following reinvention of the food industry in general and the whole grain production area in particular; Major advance in the specified area and the following strengthening of the company’s position in the target market; Attainment of customer satisfaction through the improvement of communication between the customer and the company staff; Development of a new brand, which will represent the company in the target market and become a household name for whole grain products among the target audience; Design of an elaborate leadership strategy, which will help Threats Failure to locate the appropriate leadership strategy and, therefore, motivate the staff so that the performance rates could be enhanced; Emergence of new and more successful entrants, which will be capable of achieving more impressive results within a shorter amount of time; An unfortunate choice of the new brand and the resulting misrepresentation of the organisation. As the SWOT analysis shows, the company is currently in a desperate need for being revamped and having a brand product to promote. The specified need, however, can only be satisfied once a thorough marketing study is conducted and the key demands of the potential customers are identified. More to the point, it is crucial that the latter should also be distilled among the general audience and that the key methods of advertising the product to them should be identified. The SWOT analysis also shows quite clearly that the company lacks the product that could represent it in the realm of the UK market, not to mention the global environment. The design of the brand may not break new grounds, yet it has to be in line with the company’s vision, mission and ethics, which concern the provision of high quality produc ts to the customers and care for the latter’s health. In addition, the fact that the current leadership approach leaves much to be desired is clearly the point of major concern. Unless the organization establishes a proper leadership approach, the motivation of the staff will drop inevitably. It is suggested that transformative leadership style should be integrated into the company management. Thus, the organization will be capable of enhancing personal and professional responsibility in its staff, thus, leading to a major increase in their performance. It is assumed that incentives should be suggested so that people could become more loyal to the company and strive for better results. Competitor Analysis Abel Cole (Abel Cole 2015) Bob’s Red Mill (Bob’s Red Mill 2015) Whole Grain Milling, Co. (Whole Grain Milling, Co. 2015) My company Products Fruit, vegetables, whole grain food Whole grain bread Tortilla chips, grains, mixes, beef Whole grain bread and bakery, cereals and chips Price High High Moderate Moderate Quality Excellent Good Good Excellent Selection Reasonable Reasonable Reasonable Reasonable Service Satisfactory Satisfactory Fast and efficient Fast and efficient Reliability High Moderate High High Stability High Moderate High High Experience Big (More than 10 years) Big (more than 10 years) Big (more than 10 years) Small (less than a year) Company reputation Positive Positive Positive Positive Location Wimbledon, UK Milwaukie, OR Welcome, MN London, UK Appearance Frequent Rare Rare Frequent Sales method AIDA One-off selling ARC AIDA (Mohammadi et al. 2012) Credit policies Credits to individuals and companies Trade credit Credits to individuals and companies Trade credit Advertising Traditional and modem media Traditional and modem media Mostly traditional media Combined (Traditional and modern media) Image The company, whose brand promotes a reasonable diet and show concern for people’s health Corporate giant and a company with a variety of brands Wholesome food producing company Environmentalism and healthcare As the table above shows, the company is in desperate need for a brand that will make it recognisable and allow for a better promotion of the products and services.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, it is highly desirable that the number of products to offer the customers should increase; for instance, the advertisements could focus on not merely the fact that the chips produced by the organisation are healthy, but also that they come in several types of flavours, etc. The comparison of the four companies has shown that the organization in question is going to face rather tough competition. The Nestle subdivision producing whole grain food seems to be the key threat to the stability of the company. Since Nestle rarely promotes itself as the producer of whole grain food and the related products, it can be suggested that the organization under analysis should stake on organizing events that will help attract more attention to its products and, therefore, become the leader in the specified industry. Marketing Objectives As it has been stressed above, the company is currently facing the necessity to develop a brand product, as well create an attracting and interesting legend for it. Therefore, a successful introduction of the new product into the target market can be considered the key objective that the organisation should strive for achieving at present. Moreover, several types of media should be used in the course of the product marketing. To be more specific, traditional media, including TV commercials, advertisements in magazines, booklets with a full list of the products suggested by the organisation, billboard advertisements, etc., will be utilised for attracting the audience’s attention on a par with the modern media tools, e.g., social networks. Apart from the specified objectives, the company will be striving towards promoting not only its goods, but also its image as the company that values its customers and cares about their health. This will require that the organization should reconsider its current values and make the promotion of healthy lifestyle its basic mission. It is assumed that the entrance to both supplier and influ encer markets will help the company promote itself and reach the top of the modern food industry. Marketing Strategies Viral Marketing As far as marketing strategies are concerned, viral marketing should be viewed as the basis for the company’s promotion technique development (Chaston Mangles 2002, p. 33). In fact, making viral marketing should be incorporated into the company’s marketing approach as the extension of the organisation’s vision. Indeed, seeing that the company puts a very strong emphasis on healthy lifestyle and the promotion thereof to the target population, the idea of raising awareness on the subject matter through viral marketing makes quite a lot of sense. Diversity Marketing However, apart from the specified strategy, diversity marketing must be included into the organisation’s approach as well. Seeing that the company will target at attracting a variety of customers of both genders, coming from various backgrounds and representing v arious nationalities and ethnicities, the company will have to develop several methods of marketing depending on the target demographics (Andreason 2001, p. 109). Online and E-Mail Marketing As it has been stressed above, the incorporation of modern information technology is vital for the company’s progress; therefore, the Internet should also be viewed as the place, where the company can promote its goods (Baker 2003, p. 28). Moreover, the use of the Internet will help attract younger audience, whereas the traditional media can be considered the tool for inviting the older one to try the company’s products. Online marketing is a perfect way of advertising the company’s goods. However, with the emergence of browser extensions, which block advertisements (e.g., AdBlock, AdBlock Plus, etc.), online marketing has become quite pointless. Therefore, e-mail marketing (i.e., sending the target customers e-mails regularly) must be viewed as an option. E-mail marketing, however, should be used very carefully, as many people find consistent messages with little of essential information rather obnoxious. Social Media Marketing and Cross Media Marketing It is impossible to underrate the significance of social media in most people’s lives. Therefore, the company cannot possibly overlook the chance to promote its goods to the target audience without seeming too insistent. At this point, the importance of gaining loyalty among the users of social networks is essential for the company in question. By subscribing to the newsfeed that will be provided regularly by the company via its social network profile, people will be able to learn more about the company’s products, its vision, mission and brands, and, therefore, will soon become interested in the goods that the firm has to offer. Because of a high level of diversity among the ranks of the company’s target demographics, the significance of traditional media is not to be forgotten, e ither; thus, it will be required to place advertisements on billboards and public transport. By crossing several types of media in its endeavours of speaking to as many denizens of the state’s population as possible, the company will engage in the so-called cross media marketing. Measurement Plans and Reviewing Naturally, it will be necessary to develop a framework for evaluating the company’s progress. While it is quite tempting to restrict the company’s evaluation to the use of a standard framework, it is desirable that a specific assessment plan should be developed based on the existing methods (Cranfield School of Management 2000, p. 11). First and most obvious, the financial progress made by the company, i.e., the increase in its annual revenue, should be evaluated. In order to carry out the assessment, one will have to compare the results displayed by the firm in 2015 to the ones that the company will deliver at the end of 2016 with the help of financial a udits (‘Company assessment’ 2014). A combination of a SWOT analysis (Ayub et al. 2013, p. 92) and the comparison between the financial statement of 2015 and 2016 will be required in order to provide a detailed overview of the changes that the company will have undergone by the time (Doyle 2002, p. 23). It would also be a good idea to incorporate the Millennium Development Goals (Spitzer Martinuzzi 2013, p. 4) into the assessment as the staple of a proper analysis of the company’s progress. Apart from the aforementioned tools, the evaluation of the leadership style efficacy (Kotler, Lane Keller K 2009, p. 118) will be required. The specified assessment must be twofold, as it will incorporate the evaluation of the staff’s motivation and the change in the social and professional responsibility rates among the stuff as a result of the change in the leadership approach. As far as the motivation assessment tool is concerned, an integration of several framework s will also be required so that the slightest alterations in the behavioural patterns of the employees should be easily traceable. Finally, the evaluation of the company’s sustainability will be required so that the progress should be clear and that the problem issues should be located easily. The sustainability assessment, in its turn, can be carried out with the help of the instruments such as the Corporate Sustainability Assessment (Samuel-Fitwi et al. 2012, p. 185) and the S-CORE Sustainability Assessment (‘S-COREâ„ ¢ Sustainability Assessment’ 2015, para. 1). Contingency/Risk Factors Naturally, certain risks are expected in the process of establishing the company in the new market and creating the brand that will supposedly revolutionise the industry. An alternative evolution of the target market, which has not been taken into account in the business plan, is the key threat to the company’s further progress. Indeed, as it has been stressed above, t he hype for healthy food may eventually disintegrate and the whole grain products will become unclaimed among the target audience. One must admit, though, that a smart advertisement campaign, which will support the idea of healthy diet, will help address the specified issue by attracting people’s attention to the problem an prompting them to reassess their views on the subject matter. Another risk associated with the marketing campaign concerns the product risk. While creating a whole grain product, such as yogurt, is a possibility for an organisation that operates in the food industry, there is still a major threat of the company failing to add the unique element that will make the brand instantly recognisable. Indeed, seeing that the concept of whole grain yogurt is not new and that several organisations have already introduced similar projects to the global market, the company will have to be especially inventive in the description of the production technology and the lege nd behind the brand. The fact that the efficacy of leadership strategy has not been verified yet may also be considered a major threat to the company’s performance and, therefore, quite a palpable threat for the organisation’s existence. It should be noted, though, that the lack of cohesion in determining the marketing approach and the development of a proper motivational strategy for the staff to deliver better results shows that the company lacks transformative leadership. Herein the necessity to switch to the above-mentioned leadership approach lies. Conclusion Becoming a recognised brand in the food industry is not easy, especially when aiming at its whole grain products field. Because of the inconsistency in their enthusiasm towards the consumption of healthy food, target customers may be irresponsive towards the marketing campaign held by the company. Therefore, an array of tools for tricking people into paying attention to the product, including the creation of a unique brand with an original legend behind it can be considered a solution to the problem. By incorporating several tools for assessing the efficacy of the proposed plan, one will be able to not only identify the areas, where the plan in question succeeded, but also retrieve instructions on the issues that need further improvement, as well as the strategies, which will allow the company become even more successful in the target market. It is expected that the adoption of the plan described above will help the organisation become one of the market leaders and raise its annual income by at least 20%, thus, setting the premises for the future revenue streak. Reference List Abel Cole 2015, Whole Wheat Penne Rigate, Mr. Organic. Web. Andreason, A 2001, Ethics in social marketing, Georgetown University Press, Washington, DC. Ayub, A, Razzaq, A, Aslam, M S Iftekhar, H 2013, ‘A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning throug h marketing intelligence,’ European Journal of Business and Social Sciences, vol. 2, no. 1, pp. 91–98. Baker, S 2003, New consumer marketing, John Wiley, London, UK. Bob’s Red Mill 2015, Whole grains from the heart. Web. Chaston, I Mangles, T 2002, Small business marketing management, Basingstoke, Palgrave Macmillan. ‘Company assessment’ 2014, MPA media. Web. Cranfield School of Management 2000, Marketing management: a relationship marketing perspective, MacMillan Business, London, UK. Doyle, P 2002, Marketing management and strategy, 3rd edn, Prentice Hall, London, UK. Kotler, P, Lane, R Keller K 2009, Marketing management, 13th edn, Prentice Hall, London, UK. Mohammadi, S, Esmaeily, N Salehi, N 2012, Prioritisation of promotion tools based on AIDA model by Analytic Hierarchy process in production sector of sport industry, Archives of Applied Science Research, vol. 4, no. 4, pp. 1670-1675. Phillips, A L 2014, ‘Systematic marketing facilita tes optimal customer service: the marketing audit of a rural public library system,’ Public Library Quarterly, vol. 33, no. 1, pp. 219–235. Samuel-Fitwi, B, Wuertz, S, Schroeder, J P Schultz, C 2012, ‘Sustainability assessment tools to support aquaculture development,’ Journal of Cleaner Production, vol. 32, pp. 183–192. ‘S-COREâ„ ¢ Sustainability Assessment’ 2015, Sustainability Professionals. Web. Spitzer, H Martinuzzi, A 2013, Methods and tools for corporate impact assessment of the millennium development goals (MDGS) and sustainable development, European Sustainable Development Network, Vienna, Austria. Whole Grain Milling, Co. 2015, Our products. Web.

Sunday, March 1, 2020

Heres a Format to Use for Your Law School Resume

Heres a Format to Use for Your Law School Resume Your  law school resume  can be one of the most important parts of your application and you probably already know it shouldn’t follow the same format as a general resume for employment. You want to give the admissions council the best summary of your most important work, experiences, and skills.   Below youll find a general template for you to follow when writing your law school resume, but remember, before you start writing, you should always ask yourself some  basic information-gathering questions  so you’re all set up to just fill in these categories. Consult your pre-law advisor and your college’s career services center if you have any questions and make sure several people review your resume. Also, feel free to play around with the titles of categories as well as the order; if something doesn’t make sense to include in your resume, or if you feel something else should be highlighted in a different way, don’t be afraid to make your law school resume fit your qualifications after all, it is yours and should put your achievements in the best possible light. For example, if you speak ten languages, you should think about having a whole section simply called â€Å"Languages† to make that stand out. If you’ve consistently held leadership roles in organizations, you may choose to create a category entitled â€Å"Leadership.† Main Categories of Law School Resumes Education List the college institution, location (city and state), degree or certificate earned including areas of study, and the year you earned it. If you didn’t earn a degree or certificate, list the dates of attendance. You should also include study abroad experiences here. You may also list your GPA and GPA in your major for each institution attended (especially if higher than your overall GPA); you can also include your class rank, but only if it will look impressive (anything lower than top 30% probably doesn’t need to be included). Honors Awards List any honors and awards you have achieved and what year you earned them. Don’t list high school or high school achievements unless they’re extraordinary like you were in the Olympics and if you were in the Olympics, you might consider having a whole other section just on your athletic career as you probably have received other related awards as well. Employment, Work Experience, or Experience List your position, the name of the employer, location (city and state), and the dates you were employed there. If it was a part-time position during school, list the number of hours you worked per week, but not if it was only two or three. Also list your job duties under each one, making sure to note any recognition or special achievements (for example, increased sales by 30% in your first year as a section manager, etc.). Quantifying your work for each organization, if possible, makes it easier for admissions to see how and what you contributed. Always start your job descriptions with strong action words (directed, lead, mentored, organized, etc.) to convey purpose and direction. Skills, Achievements Other Activities In this section, you can list foreign languages, membership in other organizations, and basically anything else you’d like to highlight in your experiences that haven’t yet made it onto your law school resume. Some applicants use this section to list their technical proficiencies including any computer programs they have experience with. This is one of the sections you may consider renaming according to your personal experiences.

Thursday, February 13, 2020

Companies have always found it hard to balance pressing operational Essay

Companies have always found it hard to balance pressing operational concerns with long-term strategic priorities,DISCUSS - Essay Example This may be due to various reasons and mangers are often at the cross roads. Assigning priorities and making decisions becomes a challenge for the business managers when they have to decide what are the sacrifices that have to be made to get along in business. Hence, this essay focuses on the analysis of what causes the companies to compromise on their strategic plans. When a company formulates the strategy, first an internal and external environmental analysis has to be carried out. When we are planning for the future first the organization should have awareness about the internal and external environmental factors that can impact the organization. â€Å"When the environment audit is undertaken, the objective is to develop a finite list of opportunities, threats, strengths and weaknesses. Here the word finite list is emphasized because the job of the manager is t not make an exhaustive list of all the factors that may affect the organization. But focus should be on key environmental variables that could influence business†1. The importance of the environmental analysis is mostly realized by organizations but the depth of the analysis is often compromised. For example in Toyota corporation, there is a management concept â€Å"to go to the roots†. The meaning of this concept is that, when we are collecting information for analysis, th e information should be collected from the source or in other words from the origin. When an external environmental analysis is done with information collected from the sources and decisions are made based on such in-depth data, the applicability and durability of strategic plans are considerably increased. The information from the external environment should be used to tune up the internal environment to meet the challenges and make good of the opportunities. When an organization needs to possess a competitive advantage its focus should be internalized rather externalized. The ability of a business concern to focus on its